3D Animation
Conceptual VM - 3D Animation for Coach
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The Brief
The objective of this project was to create a conceptual visual merchandising display for Coach as part of the Trend Spotting & Research subject.
The challenge was to translate the brand’s luxury identity into an immersive 3D environment that could showcase the product through storytelling, spatial design, and premium retail presentation.
The Design
The concept was developed using a cinematic luxury display featuring a hero handbag placed on a grand pedestal, surrounded by classical architectural elements, warm lighting, and symbolic storytelling props.
Using Blender, the scene combined rich textures, dramatic lighting, and high-end composition to create a premium visual experience. The design balanced fashion aesthetics with VM principles, making the product the central focus of the environment.
the takeaway
The final outcome was a conceptual 3D animation and render that presented Coach through a stylized luxury retail experience.
This project strengthened my understanding of visual merchandising in digital space, while improving my skills in Blender, lighting, rendering, and how storytelling can elevate product presentation beyond traditional display formats.
